The Importance of Discovery in Product Teams

One of the top challenges in product teams is the struggle to prioritize discovery work, especially during the transition from a startup to a scale-up. Startups often focus on quick delivery and finding product-market fit, which can hinder the time and resources dedicated to customer-focused discovery. This challenge arises from limited team capacity and a lack of dedicated time for exploration. To address this, companies can start small, implement recurring scheduled programs for customer conversations, and gradually incorporate discovery into their day-to-day operations.