Product Ops Podcast
S3 E8: Desislava Genova (Product Design Lead)
Sep 6, 2023
Experienced Product Design leader Desislava Genova shares insights on product challenges, human-centered design, and solving complex problems through user insights and technology. They discuss the importance of product ops in scaling organizations, challenges of transitioning from startups to scale-ups, the impact of disruptive environments on product teams, maintaining trust and culture in a growing startup, and addressing challenges in product design.
51:14
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Quick takeaways
- Startups often struggle to prioritize discovery work due to limited capacity and lack of dedicated time for exploration.
- Transitioning from startups to scale-ups requires adopting a minimum viable process approach to overcome disruption and align with evolving requirements.
Deep dives
The Importance of Discovery in Product Teams
One of the top challenges in product teams is the struggle to prioritize discovery work, especially during the transition from a startup to a scale-up. Startups often focus on quick delivery and finding product-market fit, which can hinder the time and resources dedicated to customer-focused discovery. This challenge arises from limited team capacity and a lack of dedicated time for exploration. To address this, companies can start small, implement recurring scheduled programs for customer conversations, and gradually incorporate discovery into their day-to-day operations.
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