Modern Marketing Dilemmas with Mary Kyriakidi Global Thought Leader, Insights by Kantar.

Mary and the team at Kantar recently released Modern Marketing Dilemmas which is an evidence-based guide to help marketers protect their margins. There are seven chapters in the publication filled with actionable tips to help you strengthen your brand’s intangible perceptions in the mind of consumers – what ultimately gets your brand chosen and brings tangible value to shareholders. What is great about this publication is it looks to embrace opposing perspectives. The conversation today digs into two big themes of the report that come through in each of the seven chapters - things that marketers really care about right now - Pricing and Budget pressure. In the discussion with Mary we talk about

how having a strong branch can create a tolerance for higher pricing,
framing a brand in a meaningful way so it can shield price premiums,
difference and distinctiveness,
the important link between pricing and profitability,
the influence exerted on future buyers during the equity phase
and the meaningful different framework.

Lots of amazing content and if you want to find the full report go here https://www.kantar.com/campaigns/modern-marketing-dilemmas

Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing

Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing

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S02E22 - Gianluca Pozzatti, gara olimpica e preparazione