Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Weekly Buzz 9/19/25: Amazon Accelerate 2025 Recap

Sep 19, 2025

Andrea Marquez, a Senior Producer and Host of Amazon's This Is Small Business Podcast, joins the discussion packed with insights from Amazon Accelerate 2025. She emphasizes the event's value for networking and direct problem-solving at the Seller Café. Key topics include innovative customer experience changes like inventory management and flexible returns, plus AI tools for ads and support. Andrea also highlights inspiring stories from award-winning brands that balance business with community impact, showcasing the power of storytelling.

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ANECDOTE

Seller Café Solves Big Problems Fast

Andrea and Bradley emphasize Seller Café’s power to resolve long-standing account issues quickly in person.
Bradley shared a seller flew from Israel to get a 15-minute fix that likely saved significant revenue.

INSIGHT

Commingling Rule Changes Product Traceability

Commingled inventory will stop different sellers’ stock from mixing under a shared barcode.
That change improves traceability so sellers can avoid anonymous negative reviews caused by others’ inferior units.

ADVICE

Label Strategically And Recalculate Returns

Avoid relying on commingled inventory if you want full control; use Amazon labels when necessary.
Factor improved return flexibility into your margins to reduce replacement refunds and lost revenue.

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In this episode, we are live at Amazon Accelerate 2025, recapping all of the hottest new releases that are going to affect Amazon sellers and entrepreneurs worldwide.

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon and E-commerce space for serious sellers of any level.

Join us for a thrilling recap of Amazon Accelerate 2025, where we uncover the latest releases and initiatives that are reshaping the seller landscape. With Andrea Marquez, Senior Producer and Host of the This Is Small Business Podcast by Amazon, as our special guest, we reflect on how the event has grown to offer sellers an increasingly valuable experience. Andrea shares insights on the importance of attending Amazon Accelerate, not just for learning about new product releases, but also for the unparalleled networking opportunities and direct support through the Amazon Seller Café. Sellers can resolve complex issues face-to-face with Amazon experts, turning potential problems into quick fixes. The event is a community-building hub, enhanced by social activities like the popular block party.

We explore Amazon's efforts to improve the customer experience, emphasizing the new measures that ensure customers receive the exact product they ordered from brand owners. The discussion covers enhanced return policies that allow for partial refunds and the option to send missing pieces rather than entire replacements, offering sellers increased flexibility and cost savings. These changes, coupled with the strategic use of AI as highlighted in the event, aim to enhance both customer satisfaction and seller profitability. The conversation underscores how these developments enable sellers and entrepreneurs to better incorporate returns into their business models.

Celebrate 25 years of independent sellers on Amazon with us as we highlight key milestones and future aspirations. The introduction of an AI creative studio is democratizing access to high-quality creative assets, empowering entrepreneurs to compete with larger companies by reducing the barrier to entry. This innovation allows sellers to focus on product quality and customer satisfaction while reshaping the entrepreneurial landscape. Listen in as we discuss regional product launch testing, A+ content enhancements, and the transformative potential of the Amazon Marketing Cloud for targeted marketing. Discover the inspiring stories of innovative entrepreneurs like Brendan from Lalo and the honor of presenting the Sellers Force for Good awards, recognizing entrepreneurs making a positive impact through their ventures.

In this episode of the Weekly Buzz by Helium 10, Bradley and Andrea cover:

00:00 - Amazon Accelerate 2025 Recap of New Releases
02:35 - Impact of Seller Cafe at Accelerate
09:06 - Amazon Labeling Changes Impact Sellers
10:28 - Improved Customer Experience and Returns Flexibility
13:13 - Celebrating 25 Years and AI Advancements
17:09 - AI's Impact on Entrepreneurship and Creativity
20:23 - Product Launch Testing and A+ Content
26:09 - Enhancing Customer Experience and Targeted Marketing

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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