Hustle & Flowchart: Mastering Business & Enjoying the Journey

Matt McGowan - Exploring The Future of Snapchat

Nov 18, 2021

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Is It a Lock at the Draw?

Isino O Owas a Business, I Was a Customer of the Business, and I, You Know, I Know, It Was Risk

Snapped Chat, What Attracted You?

Is It a Platform?

Are We Aging Up With Snapchat?

Snap Checks - What's the Marketing Importance?

AdWords - What's the Difference?

A New Thing About the Spotlight?

What's the Kind of Content That Really Catches Attention?

I'm Getting Some Ideas Already

The Very Basic Level of Augmented Reality

Is Virtual Reality the Next Big Thing?

What Should You Know About Snap Chat?

Is There Anything We Didn't Cover?

Aan, Is It a Snapchat?

Is Snapchat the Next Big Thing in Augmented Reality?

The Evergreen Profits Letter Is Going Away

We're Hanging Out on Discord

Today we're talking Snapchat, augmented reality, social media, and the future of ecommerce with Matt McGowan.

Matt is the Director and General Manager of Snapchat, Canada; the camera company that owns Snap Inc., Spectacles, Toronto based Bitmoji, and Zenly.

There's no one better person to walk us (Snapchat-noobs) through the true value and what the future holds for Snapchat.

Tune into this special episode to get all the details… Then join us in the Discord community to discuss.

Some Topics We Discussed Include:

Matt's Story and all his various businesses and exits
How Snapchat Allured Matt in
Why Snapchat is a "Camera Company"
How Snapchat is innovating in the augmented reality space
Why they don't refer to people as "users"
How to get discovered by more people on Snapchat
How Snapchat intends to build interest in older demographics
How marketers can leverage both paid and organic traffic from Snapchat
The massive opportunity for marketers in augmented reality
The spotlight function to get discovered and go viral
The innovative technology that's changing the clothing ecommerce
Gaming on Snapchat
The difference between filters and lenses
Exciting stuff in the works at Snapchat

Resources From Matt McGowan:

Snapchat

References and Links Mentioned:

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Steven Kotler - How To Create And Leverage Flow States
Archit Batlaw - What Does The Future Look Like For eCommerce?

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