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Debbie Reynolds “The Data Diva” talks to Sharon Bauer, Founder of Bamboo Data Consulting in Canada. We discuss the complexities of the privacy landscape in Canada, including the outdated federal privacy legislation PIPEDA and the challenges posed by new technology. We emphasize the importance of staying informed and proactively addressing potential legislative developments while acknowledging the nuances and complexities of advising clients in the evolving legal landscape. We also discuss the evolving landscape of privacy in the digital age, highlighting the disconnect between privacy professionals' perspectives and consumer behavior. Sharon emphasizes the critical role of trust in driving consumer action, loyalty, and data collection for companies, stressing the need for companies to prioritize building trust with consumers. We explore the challenges companies face in comprehending and adhering to privacy regulations, including the lack of education and transparency, particularly among medium-sized businesses. We also discuss the multifaceted issues surrounding privacy and data protection, including the implications of data misuse, the need for informed consent, and the long-term consequences of data disclosure. We express frustration with the limitations of automated privacy assessment tools and emphasized the need for tools to consider businesses' diverse operational and ethical contexts. Sharon shares her frustration with the operationalization of privacy and stressed the importance of humanizing the process. We also discuss the importance of using real-life examples to educate companies about privacy missteps and Sharon’s hope for Data Privacy in the future.

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