Creator Upload Are Employees the ULTA-mate Influencers?
Jun 6, 2025
Dive into the evolving world of creator monetization as Snap explores unique strategies. Discover how brands are tapping into the authenticity of their customers as influencers. A surprising survey reveals YouTube’s ascent as a movie and TV destination, rivaling traditional platforms. Plus, scientists are turning to YouTube for research sharing and fundraising amid budget cuts. The rise of niche communities and the potential of Substack for creators are also key highlights, blending innovation with the passion of digital storytelling.
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Snap Focuses on Repeat Viewers
- Snap prioritizes durability of fan relationships, emphasizing repeat viewers over mere growth.
- This metric helps creators build deeper, long-lasting audience connections unlike ephemeral platforms.
Early Proof of Creator Fan Power
- An early Ulta creator screening drew 1,000 fans, showing strong audience engagement even then.
- Despite studio skepticism, Lauren believed in the power of real, passionate online fans from the start.
Activate Employees as Brand Ambassadors
- Brands should activate their frontline employees as brand ambassadors to authentically promote products.
- Allow these employees creative freedom on social media to effectively connect with customers.