A Product Market Fit Show | Startup Podcast for Founders He took on Uber & grew Rappi to $5B—here’s why the craziest founders often win. | Andres Bilbao, Co-Founder of Rappi
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Sep 16, 2024 
Andres Bilbao, co-founder of Rappi, has been instrumental in creating a $5B delivery service in Latin America. He discusses Rappi's audacious beginnings, using unconventional strategies like adding restaurants without permission and paying couriers to kickstart demand. The conversation highlights the intense competition Rappi faced from Uber, revealing how founders' bold ambitions often lead to success. Andres also delves into the psychological struggles of entrepreneurship and the importance of mental health in navigating the startup world.
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Rappi's Origin
- Rappi's idea originated from Grability, a software company for supermarkets.
- They struggled with logistics and partnerships, prompting them to create Rappi.
Product-Market Fit
- True product-market fit is providing something previously impossible, not just better.
- Rappi achieved this by delivering from restaurants that didn't offer delivery, creating immense value.
Hacking Restaurant Onboarding
- Initially, Rappi added restaurants without permission, sending couriers to order and pay.
- This unconventional approach allowed them to quickly onboard restaurants and demonstrate demand.