Catch Ups In My Kitchen E.178 Glow For It: How Daisy Kelly Took Natural Beauty VIRAL
In my kitchen I am joined by Daisy Kelly, founder of Glow For It, the natural beauty brand that began with a single lash serum and has since unfurled into a full constellation of products from blush to mascara, all guided by the mission to help women feel comfortable and beautiful in their own skin. Daisy shares the original problem she was trying to solve, the early experiments that shaped the brand, and the small wins that slowly gathered momentum.
Glow For It embraced TikTok from day one, documenting the journey, packing orders in real time, and educating a growing community with beauty tips and tricks. That early openness turned TikTok Shop into a launchpad for viral moments, daily lives and a fiercely loyal audience, eventually carrying the brand onto the shelves at Boots.
As well as discussing the business journey, Daisy opens up about balancing her wellbeing while steering a fast-growing company, the pressures that come with visibility, and the habits that keep her centred when everything around her is accelerating. Listeners will find both inspiration and practical insights in this candid, kitchen-table conversation.
Topics we discuss:
- Starting at the beginning and how Glow For It Started
- The pain point that you wanted to solve
- Lash serum - why are some of the other lash serum brands not great
- TikTok and how it transformed the business
- Where did TikTok shop come into the journey
- Daily lives and 12 hour TikTok lives
- The growth from parents kitchen to Boots
- Health and wellness and Daisy's non-negotiables as a founder
Sponsors:
CALO - We are sponsored by CALO a food delivery service which provides nutritionist-approved, chef-made meals, delivered fresh, daily. CALO have kindly give us 25% off your first order with the code CATCHUPS25 - click here
Healthy Habits - Try mouth tape today and get 20% off your first purchase with code CATCHUPS20
This episode was hosted and produced by Georgia Symonds
Georgia’s Instagram - click here!
For more information and other interesting articles check out our website: www.catchupsinmykitchen.com
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