Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce

Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can out-compete and eclipse their larger competitors.

On this episode of Marketing Trends, we talked to Daniel Rodriguez to find out how. Daniel is the Head of Marketing at Alyce. Previously, he served as the VP of Seismic, where he helped it eclipse, and eventually acquire, the previous market leader. In this interview with host Lauren Vaccarello, Daniel also talks about ABM, the importance of consistency, and how to approach new channels.

 

Links:

Full Links, Quotes, & Notes: http://bit.ly/2MVnWV9 

Daniel’s LinkedIn: linkedin.com/in/drodriguez4/ 

Daniel’s Twitter: twitter.com/dlrdaniel 

Website: alyce.com/

 

3 Key Takeaways:

- When implementing an ABM strategy, it’s not enough to target the right accounts. You need to create an experience that wows your target audience.

- All marketers should think of themselves as innovators or fast-followers when it comes to finding and exploiting new channels.

- Consistency is key. It’s easy to get bored with your messaging when you create it and hear it every day, but your target market hears it far less.

 

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