
Change Signal The Hidden Politics of Change Leadership: Dan Pontefract
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Oct 22, 2025 Dan Pontefract, former Chief Learning Officer at TELUS and SAP, shares his insights on effective change leadership. He emphasizes that managing up isn't just about hierarchy but nurturing champions for change. Culture is the core of transformation—not a 'soft' topic—and purpose, balance, and generational shifts are essential. He advises leaders on building internal advocates, planning for post-change adoption, and measuring success by purpose rather than perfection. This engaging discussion is packed with practical strategies for transformative leaders.
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Recruit And Nurture Multiple Champions
- Find at least two champions before and during change and nurture them so they can speak for the work when you're absent.
- Feed champions talking points and resources so the change looks good even if you're on leave.
Differentiate Sponsors From Champions
- Distinguish sponsors (budget owners) from champions (influential promoters) and recruit champions across functions.
- Use cross-functional parade marshals to energize others to follow the change.
Use Ear-To-The-Ground To Pick Champions
- Build your internal network by listening: follow leaders on internal channels, attend town halls, and track who uses relevant vernacular.
- Choose champions who show relevance and potential buy-in, not just familiarity or friendliness.

