People vs Algorithms From Pageviews to Proximity
24 snips
Jun 6, 2025 Explore the shifting landscape of media as traditional advertising struggles and proximity takes the lead as a value measurement. Delve into the bloated conference scene and why some publishers are pulling back while others embrace curated events. Discover the dynamics behind Newsweek's acquisition of an ad tech company and the impact of AI on creativity and advertising. Learn about a highly profitable newsletter business that defies legacy media trends and the critical metrics for understanding business performance today.
AI Snips
Chapters
Transcript
Episode notes
B2B Conferences Face Attendance Issues
- B2B conference events face attendance challenges with many RSVPs but low physical turnout.
- Curated dinners offer better engagement as the market for large format events becomes saturated.
Cannes as Deal Marketplace
- Cannes evolved from an advertising awards show into a key deal-making marketplace.
- Attendance is motivated by strategic meetings rather than just events and awards.
Creators Capture Ad Dollars
- Creators' ability to gather small groups allows them to compete with big media for ad dollars.
- Brand partnerships with creators are growing in scale and sophistication, demanding more strategic engagement.