On this episode of the Traction podcast, host Lloyed Lobo welcomes Jason VandeBoom, Founder & CEO of ActiveCampaign.

ActiveCampaign has managed to build a big business by taking some less-than-obvious paths.

Jason shares his take on traditional growth strategies. He tells us why they don’t always make sense and gives a breakdown of the lessons learned from scaling the unscalable into a long term sustainable business.

More specifically, Jason discusses:

0:56 - ActiveCampaign’s founding story

3:12 - Prioritize customer experiences over product experiences

8:21 - Find your own path

12:58 - Don't go global, be global

15:34 - Why pain doesn't equal success

18:00 - Figure out the right validators

Learn more at https://tractionconf.io

Connect with Jason VandeBoom: https://www.linkedin.com/in/jvandeboom

Learn more about ActiveCampaign at https://www.activecampaign.com/

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