Traction Five Growth Lessons From Scaling to $75+ Million in Revenue with Jason VandeBoom at ActiveCampaign
On this episode of the Traction podcast, host Lloyed Lobo welcomes Jason VandeBoom, Founder & CEO of ActiveCampaign.
ActiveCampaign has managed to build a big business by taking some less-than-obvious paths.
Jason shares his take on traditional growth strategies. He tells us why they don’t always make sense and gives a breakdown of the lessons learned from scaling the unscalable into a long term sustainable business.
More specifically, Jason discusses:
0:56 - ActiveCampaign’s founding story
3:12 - Prioritize customer experiences over product experiences
8:21 - Find your own path
12:58 - Don't go global, be global
15:34 - Why pain doesn't equal success
18:00 - Figure out the right validators
Learn more at https://tractionconf.io
Connect with Jason VandeBoom: https://www.linkedin.com/in/jvandeboom
Learn more about ActiveCampaign at https://www.activecampaign.com/
This episode is brought to you by:
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