Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
Jun 6, 2025
The discussion dives into the evolution of AI in search engine optimization and its implications for tracking and research tools. Jade Pruett emphasizes the importance of adapting strategies and tools to keep pace with AI advancements. She predicts a surge in specialized tools this year, particularly praising Bing for potentially leading the way with innovative features. The chat underscores the necessity for nuanced keyword research capabilities and the importance of maintaining E-E-A-T signals amid these changes.
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Push for LLM Webmaster Tools
- Advocate for LLM webmaster tools to help understand AI search dynamics.
- Push for more nuanced keyword research tools tailored to AI search.
AI Search Tool Evolution
- AI adaptation in search is accelerating with more specialized tools emerging soon.
- Bing could gain an edge by launching nuanced webmaster tools before Google does.
Google vs Bing in AI Tools Race
- Google may delay launching AI-focused webmaster tools until forced.
- Bing has opportunity to win SEO community's favor by being first to offer these features.