Pitching reporters is a key skill for a #PublicRelations pro. But getting that reporter's attention can be a challenge! Briella Tomassetti, reporter for FOX5 in New York, shares some of the ways you can up your game to snag a story or interview and how reporters and editors trade information to make the daily newscast. 

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.