Masters Of Lead Generation 8-Figure Funnel Expert: Fix Your Funnel in 5 Steps w/ Justin Rondeau
Jul 23, 2025
Justin Rondeau, a conversion rate optimization expert with over 15 years in the industry, shares his insights on mastering customer-journey optimization. He debunks common myths, like the effectiveness of button-color tests, emphasizing the importance of understanding user experience. Justin discusses various testing approaches, from A/B to multivariate, and highlights the significance of identifying funnel drop-offs using analytics. His tips on focusing on impactful, broad changes before hyper-specializing ensure marketers can achieve significant results without unnecessary delays.
AI Snips
Chapters
Books
Transcript
Episode notes
CRO Is Cause-And-Effect Work
- CRO is about understanding the customer journey and finding high-impact points, not small design tweaks.
- It focuses on cause-and-effect changes that create new user behaviors without more traffic spend.
Fix Fundamentals Before Testing
- Use heuristics to fix obvious problems before running statistical tests.
- Only run CRO tests once fundamentals (offer, headline, page structure) are solid.
Define Timelines And Minimum Lifts
- Set a finite timeline and minimum expected lift before launching any test.
- Stop tests if they fail to meet predefined timelines or show null results.
