The GaryVee Audio Experience Why Fame Alone Might not Sell Your Product w/ Adam22
Jul 12, 2022
In an engaging conversation, Adam22 delves into the cannabis industry, debunking the myth that fame guarantees sales. They explore effective grassroots marketing and the importance of building authentic relationships with communities. The duo also discusses the marketing success of Happy Dad and the operational strategies that fuel thriving businesses. Shifting societal attitudes toward cannabis and psychedelics are examined, urging listeners to navigate perceptions and embrace authenticity in a rapidly evolving landscape.
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Quality vs. Marketing
- Product quality and marketing are both crucial for success.
- A great product can overcome bad marketing, but a mediocre product won't succeed long-term even with great marketing.
Fame vs. Marketing
- Fame doesn't guarantee marketing success.
- Businesses relying solely on a person's popularity often have poor marketing strategies.
Happy Dad's Marketing
- Happy Dad's success is attributed to its strong marketing, not just influencer endorsements.
- Their partnership with John, an experienced marketer, played a key role.