WTF is Generation Z And How to Market to Them

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Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.

She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.

Topics covered:

• The definition of Generation Z
• Who are Generation Z and how are they different to Millennials
• Why it’s important not to generalize
• How parenting styles had an impact on Millenials and Gen Zers
• Why Gen Zers make good entrepreneurs
• Why marketers need to consider how Gen Z’s brains work in order to market to them properly
• Where companies go wrong when selling to Gen Z
• Which platforms Gen Z use and how they use them

Resources mentioned:

• dscout
• InstaBrain book
• InstaBrain Free chapter 
• Zoom‍
• Bixa Research
• Break Through the Noise in Marketing by Doing Less

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Finally...

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