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The Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 1 | This Week in Marketing
Jan 8, 2024
Discover 24 ultimate listing generation tactics in the real estate industry. Learn about the effectiveness of home valuation CTAs, seller-centric ads, ZMA equity checkup, weekly database email, local SEO/SEM, and online reviews for selling more homes and controlling the market.
25:26
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Quick takeaways
- Incorporate home valuation CTAs in various marketing channels to establish relationships and position yourself as a trusted expert in the market.
- Run seller-centric ads with incentives, such as PDF downloads, to capture leads and initiate meaningful conversations with potential clients.
Deep dives
Home Valuation Calls to Action
One effective strategy discussed in the podcast is incorporating home valuation calls to action in various marketing channels, such as postcards, online ads, email campaigns, and billboards. By offering homeowners the opportunity to get an estimate of their home's value, agents can establish relationships and provide valuable information to potential sellers, ultimately positioning themselves as trusted experts in the market.
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Discover
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