The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.

In this episode, Seth sits with Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, to talk about Antonio’s advice to CEOs and CMOs, what marketing is in service to, the consequences of isolating and not integrating marketing, and pitching an idea to Mark Zuckerberg.

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