The Intelligence from The Economist The Intelligence: Modi’s battle for the south
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Mar 5, 2024 
Christian Odendahl, The Economist's European Economics Editor, dives into the intersection of politics and economics. He discusses Modi's uphill battle to moderate BJP's Hindu nationalism while appealing to southern voters. The EU's challenging quest for a united stance on economic security and trade, especially in technology, also takes center stage. Plus, Odendahl shares insights into the emotional depths of live music, revealing how it resonates more profoundly than recorded tunes. A captivating blend of politics, strategy, and culture!
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BJP's Southern Ambitions
- India's ruling BJP party, led by Prime Minister Narendra Modi, is expected to win the 2024 general election.
- However, the BJP aims to expand its influence beyond its northern strongholds into the wealthier southern states.
On the Campaign Trail
- Ora Ogumbi spent three days with K. Annamalai, BJP's leader in Tamil Nadu, observing his campaign.
- This included rallies, marches, and even a bull-taming contest where Annamalai entered a bull named after Modi.
South's Economic Significance
- The BJP's push into the south has electoral and economic motivations, aiming to weaken Congress and capitalize on the south's economic strength.
- The south, particularly Tamil Nadu, is crucial to India's economy, with significant manufacturing and tech industries.