The Intelligence: Modi’s battle for the south
The Intelligence from The Economist
BJP's Southern Strategy: Navigating Tamil Nadu Politics
This chapter analyzes the BJP's efforts to expand its political influence in Southern India, particularly in Tamil Nadu, where cultural sensitivities and regional pride pose significant challenges. Through a firsthand account of campaigning activities, the narrative reveals the party's attempts to connect with local voters and adapt its messaging for the 2024 elections. It also emphasizes the importance of Southern votes in the broader context of India's political rivalry, especially against the Congress Party.
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