Ex Private Equity: “It’s So F#@cking Easy!” How To Buy A Business With No Cash | Codie Sanchez
Mar 10, 2025
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In this conversation, Codie Sanchez, a savvy entrepreneur with a $50M portfolio, shares her secrets to success. She emphasizes that true wealth comes from ownership and even 'boring' businesses can be lucrative. Codie discusses how to buy a business with little or no cash, using seller financing and a unique 'Venmo challenge.' She reveals the mindset needed to take risks and turn anger into entrepreneurial drive. Her insights on confronting the changing landscape of business and leveraging AI are particularly compelling.
Ownership is critical for wealth and freedom, with the current decline in American business ownership underscoring a societal shift towards dependency.
Building resilience and using negativity as a motivator are essential qualities for entrepreneurs, allowing them to transform setbacks into growth opportunities.
Seller financing offers an accessible path to business ownership without upfront cash, promoting opportunities for new entrepreneurs to enter the market.
Deep dives
The Importance of Ownership
Ownership is emphasized as a crucial element for wealth and personal freedom. The speaker argues that the current landscape shows a stark decline in business ownership, with less than 7% of Americans owning a business compared to 80% in the 1800s. This shift highlights a societal move away from personal responsibility and entrepreneurship towards a culture of dependency. The goal is to inspire a new generation of owners who reclaim control over their livelihoods and contribute to their communities.
Building Resilience from Adversity
Sharing a personal story about a disrespectful email received from a colleague, the speaker points out how anger can serve as a powerful motivator in business. This experience led to a reflection on the importance of building resilience and using negativity as fuel for growth. The speaker underscores that every setback or doubt from others can be transformed into a driving force for success. This philosophy of building from adversity is presented as a core trait of successful entrepreneurs.
Embracing Knowledge and Learning
The speaker stresses the significance of knowledge as the first step towards purchasing a business, followed by immersion and replication. They advocate for starting with small, manageable investments rather than jumping into large, overwhelming ventures. By absorbing business knowledge and engaging in communities of like-minded individuals, one can progressively move towards achieving mastery in business ownership. This gradual approach allows aspiring entrepreneurs to build confidence and develop necessary skills.
The Value of Seller Financing
Seller financing is highlighted as a viable option for acquiring a business without upfront capital, where buyers pay for the business through future profits. This method allows business owners looking to exit to find relief and new life for their ventures while providing a pathway for newcomers to ownership. Understanding this negotiation tactic can transform the perception of acquiring businesses, making it more accessible and attracting new entrepreneurs regardless of their financial backgrounds. The speaker encourages potential buyers to view money as a trust trade rather than a limiting factor.
Identifying the Right Business Venture
The concept of the 151 rule is introduced as a structured method for narrowing down business options, where one evaluates 100 ventures before finding the right fit through a systematic approach. This involves creating a deal clarity worksheet that aligns personal goals with potential business opportunities. The speaker emphasizes the importance of knowing oneself in the decision-making process, evaluating factors such as risk tolerance and personal strengths. Selecting the right venture is framed not just as finding a profitable business but as finding one that resonates with personal values and capabilities.
Get 1 month free Shopify https://shopify.com/calumjohnson Start investing safely with Public: https://public.com/calum You can get Codie's new book here: https://amzn.to/4hilOBtOur Merch drops soon! Be 1 of 50 to get EXCLUSIVE ACCESS: https://bit.ly/StayDelusional2 Follow Us!Instagram: https://www.instagram.com/calumjohnson1?igsh=MTdzbHI1b3c1b2dmag== Twitter https://x.com/calum_johnson9?s=21 Codie Sanchez https://www.instagram.com/codiesanchez?igsh=cHp2eTB1cGc3MWZ3 Watch our episode with Myron Golden on how to get rich starting from $0 https://youtu.be/4Wu-Bwi1ZhM 00:00 Intro 01:18 The key to all wealth and freedom 03:33 The mindset of a true builder. 06:40 "This is the best entrepreneur I know"09:45 We are losing the ownership race... (How did this happen!)14:00 What does the rise of AI mean for you17:07 Build with Anger! . 29:15 Why you should invest in boring businesses35:10 No risks=No money45:10 Using the “Venmo challenge” to buy a business in 30 minutes 48:36 How to choose your first business 51:54 How to buy businesses with no cash57:22 The 100:50:1 rule to get your successful business 59:02 If these 3 things are true, never do the deal! (Codie's deal blueprint)1:00:33 Just keep going!About the video Today’s guest is Codie Sanchez. She’s built a $50M portfolio of cash-flowing, "boring" businesses and grown an online following of 3M+ people. In this episode she shares her playbook to buy and build a business from scratch to 7 figures even if you are starting with little investment capital.
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