Business Wars The Unraveling of Boeing | Blow Out | 4
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Jan 29, 2025 Boeing's new CEO grapples with the immense task of restoring trust amid the fallout from the 737 MAX crisis. Internal culture issues and public relations challenges collide as he honors the victims of tragic crashes. Compounded by the Ethiopian Airlines disaster and the pandemic's impact on air travel, the company faces significant financial instability. Legal woes and accountability problems loom large, revealing a complex history of quality control failures. As optimism arises with vaccine distribution, the journey towards recovery is fraught with difficulty.
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Memorial Service Conflict
- Tim Keating, Boeing's head of government operations, visited Addis Ababa to manage the memorial service for the Ethiopian Airlines Flight 302 crash.
- He faced wary families who felt Boeing was prioritizing image control over genuine commemoration.
Leaked Communications Scandal
- Leaked internal Boeing communications revealed employees joking about deceiving regulators and criticizing the 737 MAX's design.
- CEO Dave Calhoun called the messages "appalling" and promised action to address this "microculture."
Disciplinary Actions
- Following leaked messages, Boeing placed three pilots involved in the exchanges on administrative leave.
- Mark Forkner, the former chief technical pilot, denied misleading the FAA and maintained the 737 MAX's safety through his lawyer.