HBR IdeaCast Could Your Company Benefit from Fastvertising?
56 snips
Dec 2, 2025 Explore the intriguing world of fastvertising, where brands craft timely ads that resonate with cultural moments. Discover how Ryan Reynolds' agency adeptly capitalized on viral trends and the fine line between humor and taste. Delve into the impact of social media on ad production and why some brands should steer clear of moment-driven strategies. Learn about the organizational shifts needed for swift marketing, the role of AI in ideation, and how to measure success while navigating potential pitfalls.
AI Snips
Chapters
Books
Transcript
Episode notes
Oreo's Super Bowl Dunk Moment
- Oreo seized the 2013 Super Bowl blackout and tweeted "You can still dunk in the dark," gaining massive attention.
- The ad got about 525 million impressions and became a seminal fastvertising example.
Timing Makes Brands Feel Personal
- Fastvertising means creating ads quickly to join a cultural conversation while the moment matters.
- Timing makes the brand feel personal and authentic to consumers observing the moment.
Peloton Revival Ad In 48 Hours
- Maximum Effort produced a Peloton spot within 48 hours reviving Mr. Big after a TV reboot controversy.
- The quick ad reframed Peloton positively with low production and timely relevance.
