The Game with Alex Hormozi Demonstrate, Don't Describe | Ep 850
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Mar 11, 2025 Explore the impact of visual demonstrations in advertising and how they surpass mere words. Learn effective video strategies that boost engagement and retain audiences. Dive into community dynamics that empower individuals through support and accountability. Discover methods for simplifying marketing content and optimizing conversions, enhancing customer engagement while reducing churn. Navigate personal transformation by setting focused goals and embracing behavior change, all framed within the metaphor of climbing mountains to personal development.
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Demonstrate Value
- Show, don't just tell, when advertising.
- Demonstrating value visually is more effective than describing it with words.
Create Urgency (But Don't Overdo It)
- Create rotating seasonal deadlines to maintain urgency.
- Treat these deadlines like justifications for incentives and actions, but understand they often just pull forward demand.
Effective CTAs
- Take your calls to action (CTAs) seriously, but not too seriously.
- Aim for concise CTAs around 15-30 seconds, especially in videos.