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What Drives More Traffic: Quality Content VS Quantity | Ep. #369

Aug 4, 2017

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In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric and Neil chose, why they chose it, and how YOU should make the decision between quality and quantity.

Time Stamped Show Notes:

00:27 – Today’s topic: What Drives More Traffic: Quality Content VS Quantity
00:39 – Neil took the quality route
- 00:43 – Neil only publishes high quality content, but he doesn’t have a lot of it
00:59 – HubSpot’s is quite popular because they produce a LOT of content
01:28 – Eric talked to the managing editor of a website that gets 8M visits a month
- 01:35 – They hire bigger teams to produce larger quantities of content
- 01:41 – They often open on guest posts too
02:06 – From Eric’s data, it’s “more publishing, more quantity”
02:10 – Creating content around the news works very well
02:30 – Neil recommends starting out with quality content
02:46 – In 24 hours, TechCrunch can create around 29 posts, but not all are quality posts
03:05 – Go to Ahrefs and SEMrush to see what’s driving your competitors’ traffic
- 03:14 – Then make better versions of their blog posts
03:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
- 03:58 – Go to SingleGrain.com/giveaway for multiple entries
04:04 – That’s it for today’s episode!

3 Key Points:

People can receive more value from high quality content.
If you have the budget to create a large quantities of content; then this will be a great option for you.
If you’re just starting out, focus on quality over quantity.