You're Dead to Me

Kellogg Brothers: a family feud and the creation of a cereal empire

Aug 22, 2025
Join historian Vanessa Heggie and comedian Ed Byrne as they unravel the fascinating saga of the Kellogg brothers, John and Will. From their challenging childhood to inventing cornflakes, their story is a mix of sibling rivalry and health fads. Discover the bizarre medical treatments at the sanatorium and how their Seventh-day Adventist beliefs influenced their dietary ideologies. Delve into their contrasting legacies—one focused on philanthropy and the other on eugenics—while enjoying a mix of humor and insightful anecdotes throughout their tumultuous journey in the cereal industry.
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INSIGHT

Sibling Rivalry Shaped Their Partnership

  • John Harvey and Will Kellogg came from a large, troubled Michigan family and grew up with deep sibling conflict.
  • John bullied Will and used storytelling to get him into trouble, shaping their lifelong feud.
INSIGHT

Religion Directed Their Health Mission

  • The Kellogg family embraced Seventh-day Adventism which promoted strict dietary and lifestyle rules.
  • Ellen White's teachings prioritized vegetarianism, exercise and avoidance of stimulants as moral and health principles.
ANECDOTE

From Printing Press To Sanatorium Founder

  • John Harvey reorganized a struggling health institute into the successful Battle Creek Sanatorium.
  • He focused the sanatorium on diet, hydrotherapy and other regimented treatments to treat modern ailments.
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