Indie Bites
Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom
Oct 13, 2023
Rob Walling, a veteran entrepreneur in the bootstrapping and indie scene, discusses his journey in the industry and the importance of building great businesses. He reflects on his decision to stop pursuing SaaS projects, shares insights on the audience-first approach, and provides recommendations for books, podcasts, and founders to follow.
17:09
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Quick takeaways
- Building an audience first approach may not be the best strategy for scaling a SaaS business, instead focus on building a network of people who know and trust you for valuable connections and opportunities for growth.
- Understanding your own motivations as an entrepreneur can guide your decisions and actions in building and growing a business, whether it's driven by learning and creating, achievement, or monetary success.
Deep dives
Building an audience vs. building a network
Building an audience first approach may work well for info products, but it may not be the best strategy for scaling a SaaS business. While having an audience can certainly be helpful, it may not lead to significant growth or a high-value exit. Instead, focusing on building a network of people who know and trust you can be more beneficial. This network can provide valuable connections, collaborations, and opportunities for growth.
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