
eCommerce MasterPlan
How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela
Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.
Hit PLAY to hear:
- ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business
- ✅ The Meta ads strategy that skyrocketed her eCom growth
- ✅ Why rebranding (not more ads) was the secret to massive sales
- ✅ How she ran the business solo—and why she doesn’t recommend it
- ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy
- ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead
Key timestamps to dive straight in:
[03:40] From journalism to eCommerce entrepreneur.
[06:47] Seamless eco-friendly haircare transformation.
[11:56] "Betting on Rebrand Success".
[15:03] Successful rebranding strategy insights.
[18:31] Embracing gray: rebrand shift success.
[23:20] Bootstrapped growth through teamwork.
[27:09] Embrace opportunistic decision-making.
[28:52] Listen to Jaimee’s Top Tips!
Full episode notes here: https://ecmp.info/531
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