Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year. 

 

Hit PLAY to hear: 

• ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business 
• ✅ The Meta ads strategy that skyrocketed her eCom growth 
• ✅ Why rebranding (not more ads) was the secret to massive sales 
• ✅ How she ran the business solo—and why she doesn’t recommend it 
• ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy 
• ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead 

 

Key timestamps to dive straight in: 

[03:40] From journalism to eCommerce entrepreneur. 

[06:47] Seamless eco-friendly haircare transformation. 

[11:56] "Betting on Rebrand Success". 

[15:03] Successful rebranding strategy insights. 

[18:31] Embracing gray: rebrand shift success. 

[23:20] Bootstrapped growth through teamwork. 

[27:09] Embrace opportunistic decision-making. 

[28:52] Listen to Jaimee’s Top Tips! 

Full episode notes here: https://ecmp.info/531

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