Cold Call cover image

Cold Call

How to Scale a Startup Marketplace for Used Furniture

Feb 22, 2022
24:34

Podcast summary created with Snipd AI

Quick takeaways

  • Apt Deco prioritized profitability before growth, setting them apart in the industry where many companies prioritize growth over profitability.
  • Apt Deco sets itself apart in the market by offering superior logistics and eliminating the need for warehousing.

Deep dives

The Unique Focus on Profitability Before Growth

Apt Deco, a used furniture marketplace, took a unique approach by prioritizing profitability before growth. This strategy was influenced by the founders' previous experiences in profitable organizations and the necessity to build a sustainable business without substantial funding. Despite financial challenges, they achieved impressive growth rates comparable to fast-scaling startups. This approach sets them apart in an industry where many companies prioritize growth over profitability.

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