How to Grow an Audience When No One Seems to Listen
Feb 20, 2024
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Metal guitarist Zeke Sky discusses the transformation of his music into a powerful brand during the pandemic. Topics include debunking music composing myths, building a brand in a challenging environment, tips for growing social media audience, and psychological impacts of audience growth.
Success requires commitment and sacrifice, deep introspection is vital.
Building a niche brand in heavy metal music scene is achievable through talent and uniqueness.
Artistic creation in music challenges notion of easy likability, complexity valued by connoisseurs.
Deep dives
The Importance of Being Ruthless and Willing to Sacrifice
The speaker emphasizes the need to be ruthlessly committed to achieving one's goals and willing to make sacrifices in order to make things happen. This mindset is essential for success and requires deep introspection and soul-searching.
Building a Personal Brand and Niche Within a Niche
The podcast episode explores how a heavy metal musician successfully built a strong following and carved a niche within a niche. Through his unique personal brand and musical talent, he has established himself as a powerhouse in the heavy metal and psychedelic rock universe.
The Challenges of Balancing a Music Career and a Regular Job
The speaker discusses the different opinions and reactions among musicians regarding the issue of having a regular job alongside a music career. While some musicians are proud of balancing both, others prefer to keep their other job a secret. The financial aspect is highlighted as a major challenge for many musicians, necessitating finding a job congruent with a musical lifestyle.
Understanding the Heavy Metal Scene and Its Niche Appeal
The podcast delves into the nature of the heavy metal genre, highlighting its niche status within the music industry. The speaker emphasizes the distinctive features of heavy metal, such as screaming vocals and the polarizing effect it has on listeners, becoming a turn-on or turn-off for some. Despite its niche appeal, mainstream heavy metal still enjoys a dedicated fanbase.
The Complexities of Creating Music and the Role of Easy Digestibility
The podcast explores the artistic creation process and challenges the notion that easy digestibility determines the quality and likability of music. The speaker emphasizes that the effort put into creating music does not necessarily correlate with its reception and popularity. While some listeners prefer easily digestible music, other connoisseurs appreciate more complex and instrumental aspects of the art form.
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In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand.
This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos.
From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure.
In this episode you'll discover:
The creative process of composing music
The importance of discipline and belief in your work
Social media practices to grow your audience
Topics Covered:
(00:00) - Intro
(02:22) - Who is Zeke Sky?
(04:07) - People's perception of the world of metal music
(09:29) - Debunking the misconceptions about composing music
(13:45) - Zeke's inspiration to compose
(16:18) - The creative process of Zeke Sky
(23:55) - Zeke Sky's life before the pandemic
(29:49) - Building a powerhouse brand in a challenging environment
(36:30) - Tips to grow your audience on social media
(45:47) - The psychological impacts of growing your audience
