The Fractional Edge Podcast Unlocking Marketing Magic with Jessica Shirra: Insights from a Fractional CMO
Welcome to the Fractional Edge podcast! In this episode, host Carol Fraser interviews Jess Shira, a fractional CMO with 15 years of marketing experience. Jess shares insights on her journey, the launch of her Fractional CMO School, and the exciting expansion of her agency, Navi.
Jess created the Fractional CMO School to share her expertise and help other marketers transition into the fractional CMO role. The school offers a comprehensive course with templates and training materials, aimed at marketers who want to shift from executional roles to overarching strategy roles. Jess emphasizes the importance of systematizing work to gain efficiency and reclaim time.
Important Moments:
00:02:05 - Jess Shira's Background and Experience
00:03:24 - Creation and Purpose of Fractional CMO School
00:09:21 - Learning from Early Business Experiences
00:15:10 - Clarifying the Role of a Fractional CMO
00:25:48 - Advice for CEOs and Founders
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Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Jessica Shirra
https://www.linkedin.com/in/jessicashirra/
The Fractional Edge
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