Nikonomics - The Economics of Small Business 236 - How to Easily Automate Your Marketing with Brad Smith
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Sep 26, 2025 Brad Smith, co-founder of Automation Links, shares his expertise in marketing automation. He reveals how his company generates $100k a month with an impressive 80% margin. Brad discusses the importance of being omnipresent in advertising, stating customers need to see your brand 24 times on multiple channels before trusting you. He dives into the power of pixels for tracking and retargeting, explaining how they drastically reduce ad costs. Additionally, Brad offers insights on creating a content calendar and why staying small can enhance quality of life.
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Automate Your Marketing Stack
- Do set up marketing systems to automate your CRM, email, and ads so your business runs while you build.
- Automation Links built a lean team and maintains 80% margins by systemizing marketing workflows.
Stay Small To Preserve Life Quality
- High-margin, small-scale businesses allow a better life balance and optional reinvestment in other ventures.
- Brad prefers steady profitable scale over chasing massive top-line revenue.
Boat Conversation Became An Ad
- Brad tells a boat story where a conversation about an energy drink instantly showed up as an Instagram ad.
- He uses it to illustrate how tracking and retargeting make ads feel like stalking.