Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations

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Oct 4, 2025

Discover how Reddit's influence on SEO has dramatically shifted, with citations in ChatGPT plummeting from 14% to just 1%. Explore the impact of Google’s recent changes on search dynamics and what it means for digital marketing strategies. Edward discusses practical tactics for leveraging Reddit effectively, including optimizing titles for visibility. Plus, dive into the contentious world of manipulation on the platform and discover predictions about Reddit's future role in AI search results. Is Reddit truly out of the game? Tune in to find out!

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INSIGHT

Sudden Drop In Reddit Citations

ChatGPT citations of Reddit plunged from ~14% to ~1–3% around September 10–11.
This drop aligns with Google removing the "num=100" parameter, limiting crawls beyond top results.

INSIGHT

Google Change Affects AI Crawling

Removing num=100 made crawling past top results much more expensive so AI tools cite fewer deep links.
Reddit and Wikipedia often lived deeper in results, explaining their reduced citations.

INSIGHT

Reddit Still Strong In SEO

Despite fewer ChatGPT citations, Reddit remains highly visible and influential for SEO.
Datos ranks Reddit as the second most visited domain from search in the U.S., showing ongoing dominance.

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