The Impact of Social Media on Elections

The podcast examines the significant role of social media in modern electoral campaigns, highlighting how platforms like TikTok and Instagram have become essential tools for candidates like Vice President Kamala Harris and former President Trump. Harris's team deploys Gen Z staffers to create relatable and humorous content that resonates with younger voters, reflecting a youthful and upbeat approach. In contrast, Trump's content often leans towards apocalyptic themes, echoing his campaign rally rhetoric, creating a stark contrast between the two strategies. This divergence demonstrates how social media can be leveraged differently to forge connections with the electorate.