How The Internet, Social Media, And Podcasts Are Impacting The 2024 Election
1A
Revolutionizing Political Campaigns: The Social Media Shift
This chapter examines the evolving role of social media teams in political campaigns, emphasizing their newfound autonomy in shaping messaging and the importance of quick decision-making. It highlights the influential role of social media influencers and platforms like TikTok, which are leveraged to connect with younger voters, despite security concerns surrounding the app. The discussion further explores the fragmented media landscape and how politicians are adapting their communication strategies through platforms like podcasts.
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