#DemandGen 11: How to Pivot Your Communication Strategy (During the Pandemic) w/ Patricia Beitler

So… it’s not business as usual anymore, particularly if you’re an SMB. You’ve probably been hit hard by the COVID-19 outbreak. The truth is that your customers are struggling, too. On this episode, I interview Patricia Beitler, President of Velocitas, about her take on altering our communication strategy during the pandemic. What we talked about: How the right communication strategy now can create growth Positioning yourself for success when the pandemic is over Tailoring your communication to your customers’ needs 5 things to consider in crisis communication This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.