In this episode of Scrappy ABM, host Mason Cosby joins Don't Be a SaaS hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond.
📢 This episode is a repurposed conversation from the Don't Be a SaaS podcast, where Mason was a guest.
Best Moments:
(00:06) Introduction to Scrappy ABM and its focus on practical playbooks
(04:06) The importance of established product-market fit before implementing ABM
(10:52) The role of data in ABM and identifying best-fit customers
(14:25) Sales compensation’s impact on ABM success and customer retention
(25:11) Building an affordable ABM tech stack for under $1,000 per month
(34:09) Predictions for the future of ABM in 2025 and beyond
(39:19) Resources for learning more about Scrappy ABM approaches
📌 Listen to Don't Be a SaaS: Spotify
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