How to Succeed in SEO without Visibility with Veruska Anconitano

Jun 5, 2025

In this conversation, Veruska Anconitano, a seasoned global growth consultant with over 20 years of experience in multilingual SEO, shares her unconventional approach to achieving success without relying on personal visibility. She challenges the pressure of constant online presence, offering alternative strategies for growth. Veruska discusses her journey from shyness to confidence, the importance of self-advocacy in SEO, and cultivating authentic professional networks. Her insights underscore the significance of character and skills over mere visibility.

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INSIGHT

Pressure to Be Visible Online

There is an increasing pressure to maintain a digital presence and build a personal brand in SEO and tech industries.
Not everyone wants or feels comfortable with this visibility, yet there are alternative successful paths.

ANECDOTE

Organic Growth from Skill and Work

Veruska started her SEO career by managing multilingual content for a major publisher without seeking public visibility.
Her expertise and successful work organically built her reputation and led to international consulting opportunities.

ANECDOTE

Client Growth via Recommendations

Veruska's client base grows mostly through organic recommendations from people who have directly worked with her.
Having a strong case history and trusted relationships opens doors without needing public self-promotion.

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In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way?

What if you simply don't want to, or don't feel comfortable putting yourself out there?

In this episode, Tazmin is joined by Veruska Anconitano, a global growth and international expansion consultant who has built a thriving business without relying on personal branding or constant visibility. She shares how she did it and (more importantly) why it works.

About Veruska:

Veruska, is a global growth and international expansion consultant specialized in multilingual SEO, globalization/internationalization, localization strategy, and go-to-market planning for complex, cross-border businesses. For over 20 years, she's helped companies grow internationally. She speaks multiple languages, holds a Master’s in Data Science, and has an academic grounding in sociology, sociolinguistics, and AI (LLMs), which gives her the ability to translate human behavior into actionable, scalable growth strategies. She's technical and loves working with dev teams: analyzing, diagnosing, and solving SEO and localization issues, addressing workflow and tooling inefficiencies, and building automation pipelines. She codes in multiple languages (💕 Python) and feel just as comfortable building workflows or auditing code-heavy international sites as she does leading cross-functional global teams.

Where to find Veruska:

Veruska's Website

Veruska Anconitano on LinkedIn

About 'The SEO Mindset' Podcast

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Resources used for episode

Ikigai Training