Masters of Scale

Build a more human internet, w/Caterina Fake

Oct 27, 2020
Caterina Fake, co-founder of Flickr, shares her insights on creating human-centered online communities. She reflects on the early days of Flickr, emphasizing the importance of fostering genuine connections over superficial engagement. Fake highlights the necessity of setting clear guidelines from the start to maintain a healthy community culture. With anecdotes from her journey, she urges a return to core values in social media to enhance meaningful conversations and meaningful interactions.
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ADVICE

Early Culture Setting

  • Shape online community culture from day one.
  • The initial tone sticks, influencing future user behavior.
ANECDOTE

Borges and Online Connection

  • Katerina Fake's interest in online communities began with a Borges fan group.
  • She found a sense of belonging online, foreshadowing the power of these communities.
INSIGHT

Human-Centered Approach

  • Katerina Fake prioritizes human connection in online spaces.
  • She focuses on fostering that 'homey feeling' over simple clicks.
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