Today we chat with Ty Haney, founder of Outdoor Voices and now Try Your Best (TYB), a community rewards platform for brands and fans to connect and grow together, and Joggy, a clean, planet-based energy drink.
TYB here: tyb.xyz
00:00 Sports fan culture and suffering
02:36 The Big Dig and its impact on Bostonians
05:39 Gen-Z has regrets
10:42 Introducing Ty Haney and her ventures
14:46 TYB and the gamification of community building
16:58 Transitioning from physical and digital startups
25:19 Why Web3?
26:54 Evolving the Web3 onboarding process
29:52 The role of exclusivity in a community
36:33 The importance of data in brand engagement
38:50 Revenue models and brand partnerships
39:46 The demographics of TYB users
40:43 The evolving status of a Paris Hilton collectible
45:45 Becoming a valued community member
48:41 Maintaining exclusivity as a community grows
52:32 Founder Mode reactions
58:26 Mistakes made and lessons learned