In today's competitive business landscape, it feels daunting and nearly impossible to gain the attention of prospects. Everyone is selling something, and potential clients are inundated with marketing messaging that all blurs together. It’s no longer enough to have a website, write a blog post, or have a social media presence. How can you stand out in the sea of sameness?

Mike Saunders, President and CEO of Marketing Huddle is committed to positioning his clients as authorities in the financial services industry to gain their trust and credibility organically. Far too often, salespeople push too hard for a sale and end up losing prospects in the process. By becoming an educator and advocate in your target audience’s industry, you establish authority with your clients and stand out against your competitors.

In this episode, Mike talks to Jack about how to amplify your marketing message, elevate trust, and gain credibility with advisor clients.

Key Takeaways

[01:51] - How Mike helps his advisor clients differentiate themselves.
[05:52] - How to amplify a firm’s message.
[11:25] - How to establish authority and credibility.
[14:08] - How Mike teaches and implements authority positioning.
[17:27] - How Mike helps advisors build trust.
[19:53] - Where Mike envisions the industry going.
[21:48] - Mike’s key takeaways.
[22:51] - Mike’s passions outside of work.

Quotes

[08:35] - When we become an educator and an advocate for our target audience, trust is increased because they see you as that expert, not as some pushy salesperson.” ~ Mike Saunders

[12:25] - “People like to buy, but they don’t like to be sold.” ~ Mike Saunders

[18:28] - “It takes five to seven to 10 times more money to get a new client than to maintain your current clients. So with all of this marketing and authority positioning and increased trust, don't forget your clients that you currently have because those clients already gave you their level of trust at a certain time. You have to maintain that.” ~ Mike Saunders

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