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The Product Experience

Rerun: OKRs can be simple - Storm Fagan on The Product Experience

Aug 16, 2023
Storm Fagan, Chief Product Officer at the BBC and formerly at JustEat, shares her insights on implementing OKRs effectively. She discusses the challenges of scaling OKRs in a big company, the importance of simplicity, and the effectiveness of OKRs for different projects. She also explores strategies for setting effective objectives, collaboration within organizations, and improving diversity in product teams.
34:38

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • OKRs should be kept simple and focus on a few strategic objectives to avoid rigidity and promote responsiveness.
  • Careful consideration of the chosen metrics is crucial for achieving desired outcomes with OKRs.

Deep dives

Implementing OKRs at Just Eat

OKRs were initially implemented at Just Eat as a method for flexibility and outcome-based decision making. However, it backfired and became rigid, with teams overly focused on meeting their OKRs rather than achieving desired outcomes. The process became cumbersome, limiting responsiveness in a fast-moving market. To address these challenges, a simplified approach was adopted, focusing on three objectives that aligned with the company's strategy. These objectives were supported by key results that were frequently tracked, allowing for visibility of progress on a weekly or fortnightly basis.

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