The GaryVee Audio Experience The Marketing Strategy Every Small Business Is Sleeping On | GaryVee BizX Keynote 2025
18 snips
May 6, 2025 
Gary Vaynerchuk, an influential entrepreneur and CEO, shares insights aimed at small business owners and startups. He recounts his immigrant family's journey and his success scaling a liquor store from $3M to $65M. Vaynerchuk emphasizes that LinkedIn is undervalued for B2B growth, while TikTok revolutionizes consumer sales. He advocates for a mindset shift focusing on empathy in leadership and fostering strong employee ties as key to retention and brand growth. This is a masterclass in marrying marketing offense with retention defense!
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GaryVee's Early Hustle
- Gary Vaynerchuk started his entrepreneurial journey with a lemonade stand at age six, expanding to six franchises.
- By age 14, he was making $1,000 a weekend selling sports cards, feeling like a billionaire given his humble immigrant background.
Scaling Liquor Store to $65M
- Gary grew his father's liquor store business from $3 million to $65 million in five years without outside capital.
- His father had no credit line due to a conservative money approach, making this achievement remarkable.
LinkedIn Undervalued for B2B
- LinkedIn is the most undervalued platform for B2B marketing in 2025.
- Most B2B businesses sleep on it despite its huge opportunity for organic growth.