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Masterful Marketing With AI As Your Co-Pilot, with Joe Stolte

Apr 30, 2024

Joe Stolte, CEO of daily.ai, discusses how AI is transforming content marketing by emphasizing personalization and one-to-one marketing. They explore the shift from outputs to outcomes, the impact of generative AI on content creation, and the importance of giving customers what they want. The conversation highlights the value of data-driven strategies to enhance customer engagement and optimize marketing content.

30:53

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Episode guests

Joe Stolte

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Episode notes

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Quick takeaways

Focus on outcome-centric marketing strategies with AI for personalized content creation.

Utilize generative AI to streamline content creation processes and enhance customer engagement.

Deep dives

Daily.ai - Revolutionizing Content Creation with AI

Daily.ai, founded by Joe Stolte, uses generative AI to customize newsletters, embodying emerging trends in content generation. By analyzing reader preferences and adjusting content dynamically, Daily.ai offers a unique interactive platform for user engagement. Expanding beyond traditional newsletters, the AI can facilitate personalized content marketing strategies tailored to individual preferences, enhancing audience interaction and response rates.

Efficiency vs Effectiveness in Content Marketing with AI

00:55

Enhancing Client Fit and Trust Through Screening Practices

01:51

Exploring the Transformational Power of Emerging Technologies in Marketing

04:08

Introduction

6min

AI in Marketing: Personalization and Optimization

9min

Embracing a Future-Oriented Marketing Approach

8min

Exploring AI Coaching and Decision-Making Processes

3min

Exploring AI's Role in Marketing and Customer Engagement

5min

Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things.

In This Episode:

You learn more from start-up failures than successes.

People project their belief systems onto what’s going to happen in the future.

AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.

With generative AI, the cost of content creation is rapidly approaching zero.

Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now.

There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants.

Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive.

Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it.

The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it.

Resources:

Learn more about Joe Stolte and daily.ai

Dan Sullivan’s AI newsletter is The Spark

The advanced AI assistant discussed is Perplexity

Podcast: 10xTalk with Dan Sullivan and Joe Polish

Book: Who Not How by Dan Sullivan and Ben Hardy

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