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The Side Hustle Show
647: How to Start an Online Directory as a Side Hustle
Dec 19, 2024
John Rush, an expert in building and marketing online directories, shares his vast experience in launching 30 directories within a year. He discusses why online directories are a great starter business, focusing on niche selection and effective monetization strategies. John highlights the importance of quality content and user engagement in standing out amidst competition. He encourages entrepreneurs to embrace patience and continuous learning, reminding them that enjoying the journey can be as rewarding as financial success.
01:00:51
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Quick takeaways
- Online directories serve as effective side hustles by fulfilling the growing demand for trustworthy, curated content amid overwhelming online information.
- Identifying a suitable niche involves analyzing popular search queries on platforms like Google, Quora, and Reddit to create relevant directory content.
Deep dives
The Benefits of Online Directories
Online directories are gaining popularity as an effective side hustle due to the growing demand for curated content amidst overwhelming search engine results. They offer a trusted source for users who seek reliable, curated information in a world flooded with AI-generated content and vague search outcomes. This approach capitalizes on the essential human desire for trust and curation, as users increasingly prefer recommendations from credible sources to generic responses from mainstream search engines. Aspiring entrepreneurs can leverage this trend to create niche-specific directories that cater to particular interests or needs.
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