New Patient Referrals -- How Do They Actually Happen If I'm Just Like Everybody Else?

There's an elusive and mysterious achievement which all Physicians look for, the New Patient Referral. It's a beautiful thing when it happens. Yet, we don't always know how it happened. Whether a team member failed to ask a follow up question or an inquisitive question about why your friend told you about this Doctor and now you're in the exam room ready for the first exam. Why did that friend think this office was worthy of the referral? Was it proximity to the house, cost, availability, specialty or just plain likability?

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