You Need Comms More Than You Think with Ashley Lucio

In this conversation, Dave Prior speaks with Ashley Lucio about her extensive experience in communications, particularly focusing on the differences between internal communications and marketing. They discuss the challenges organizations face in deploying AI technologies and the importance of having communication professionals involved in these processes. Ashley emphasizes the need for effective communication strategies to manage organizational change and the potential pitfalls of neglecting this aspect. The conversation also touches on the evolving role of AI in communications and the necessity for a balanced approach that leverages technology while maintaining human insight. Sign up for my Newsletter http://eepurl.com/iB2jUI Takeaways • Ashley Lucio has a diverse background in communications, marketing, and internal communications. • Internal communications focus on employee engagement and understanding sentiment, distinct from marketing and PR. • Effective communication is crucial during organizational changes, especially with AI deployment. • Leadership plays a significant role in shaping communication strategies within organizations. • Cognitive dissonance can arise when company values do not align with employee experiences. • AI deployment should involve communication professionals to foresee potential issues. • Organizations often rush AI implementations without proper planning or communication. • The role of communications in project management is often undervalued but essential for success. • AI can enhance efficiency in communications but should not replace human insight. • The future of communications will require a balance between technology and human creativity. Chapters 03:11 Introduction and Background 05:40 The Role of Communications in Organizations 09:00 Internal vs External Communications 12:26 The Impact of AI on Organizational Messaging 17:36 The Need for Communication Professionals in Change Management 22:23 The Importance of Holistic Communication Strategies 24:02 The Role of Data in AI Development 24:45 Communication Strategies in AI Implementation 25:50 Damage Control in AI Adoption 26:35 Pilot Programs and Scaling AI Solutions 28:34 The Value of Project Management and Communication 29:44 Metrics of Success in Internal Communications 30:43 The Importance of Intentional Messaging 32:48 AI's Impact on Communication Roles 34:29 The Future of AI in Creative Fields 36:14 Using AI as a Tool, Not a Replacement Contacting Ashley LinkedIn: http://linkedin.com/in/alucio Other Links: The Agile Network - Resilient: Adapt and Thrive (10/7- 10/8): https://tinyurl.com/ynj5wjjm Productivity Survival with Dave Prior and Mark Kilby https://tinyurl.com/3zbdst52 (Use DavesDeep75 for a special discounted price) DC Lean Agile Meetup - No One Is Coming to Save You with Dave Prior (10/8 12 PM Eastern): https://www.meetup.com/dc-lean-agile/events/310850331/