EP. 136 - PODCASTING FOR ABM SUCCESS! 🎙️ Mason Cosby on Strategies & Metrics for Podcast Programs

In this episode of Scrappy ABM, host Mason Cosby dives into podcast strategies for Account-Based Marketing (ABM). He explores three podcast types—content engine, public figure, and account-based—and shares actionable insights on how to measure podcast success while creating an impactful strategy tailored to your niche.

Best Moments:

(02:05) Introduction to Account-Based Marketing (ABM)

(07:24) Top reasons why podcast programs fail

(10:14) Three types of podcasts: content engine, public figure, and account-based

(16:47) Measuring success for content engine podcasts

(22:41) Public figure podcasts and their benefits

(25:55) Account-based podcasts and their strategy

(36:49) Adapting the account-based podcast approach for different niches

(43:26) How to measure the success of an account-based podcast