In this episode of Scrappy ABM, host Mason Cosby dives into podcast strategies for Account-Based Marketing (ABM). He explores three podcast types—content engine, public figure, and account-based—and shares actionable insights on how to measure podcast success while creating an impactful strategy tailored to your niche.
Best Moments:
(02:05) Introduction to Account-Based Marketing (ABM)
(07:24) Top reasons why podcast programs fail
(10:14) Three types of podcasts: content engine, public figure, and account-based
(16:47) Measuring success for content engine podcasts
(22:41) Public figure podcasts and their benefits
(25:55) Account-based podcasts and their strategy
(36:49) Adapting the account-based podcast approach for different niches
(43:26) How to measure the success of an account-based podcast
Scrappy ABM