134: Meet the Mother-Daughter Team That Are Transforming Boutique Fitness in NYC {And Taking The Next Big Leap to Franchise Their Method}

In this episode you'll learn:

• You can always start over!
• Why Lauren got certified in Pilates and how she applied it to her niche
• Rachel's journey in transitioning from a career in dancing to running a business with her mother
• The one thing that sets them apart from other businesses
• How they've used internal referrals as the number one source of new business
• Ways they maintain relationships with their community
• Why they hold their certifications like an audition!
• The importance of developing your staff